PICK

PICK is one of Hungary's most iconic meat brands, founded in 1869 in Szeged by Márk Pick. The brand became world-famous for its Pick téliszalámi (winter salami), traditionally matured and coated in a fine white mould rind that gives it its signature, full-bodied flavour. Alongside the classic winter salami, PICK also produces the spicier Rákóczi paprika salami. For many Hungarians, PICK is synonymous with salami, a name that has stood for quality and tradition for over 150 years.

What is Pick szalámi? The famous salami from Hungary

Pick is renowned for the world-famous téliszalámi ("winter salami") from Szeged: slowly cured salami covered in a characteristic white noble mold coating that ensures a mild, rich flavor.

What makes Pick szalámi special?

• Long, natural curing process delivering deep, well-rounded flavors

• The signature white noble mold coating, the hallmark of Hungarian winter salami

• Rákóczi paprika salami, a spicier variation crafted with extra paprika

How do you serve Pick szalámi?

Slice the salami paper-thin and arrange it on a charcuterie board, optionally paired with cucumber salad (uborkasaláta) for a crisp bite, or enjoy it as part of a classic Hungarian breakfast with fresh peppers and tomatoes.

Buy Pick szalámi at De Smaak van Hongarije

Explore our Pick selection and taste the distinctive profile of this Hungarian culinary classic.